Coral Energizes BSF: Unveiling Innovation and Community Spirit

April 30–May 4

Coral energizes BSF by reaffirming its commitment to sports, youth and national initiatives at the third Beirut Sports Festival (BSF), held April 30–May 4 at Forum de Beyrouth. As a lead sponsor, Coral engaged thousands of attendees and leveraged the occasion to unveil its new mobile app, CORAL Lebanon, combining entertainment with tangible rewards.

Coral Energizes BSF: Festival Highlights
The 2025 edition of BSF drew more than 70,000 visitors and brought together 24 Lebanese sports federations in a celebration of athleticism, health and community well-being. Coral’s prominent presence underscored its longstanding support for the country’s sporting ecosystem and its investment in Lebanon’s younger generations.

Launch of the CORAL Lebanon App
At the heart of Coral’s activation was the debut of “CORAL Lebanon,” a mobile app now available on both the Apple App Store and Google Play Store. Designed as an engaging multi-level game, the app challenges users with progressively tougher stages. Players begin earning cashback rewards starting at Level 2, and can also participate in regular in-app features, such as “Spin the Wheel,” to win prizes redeemable at Coral service stations.

Engaging the Community
Positioned centrally on the festival floor, Coral’s booth attracted more than 5,000 visitors eager to download and explore the new app. A standout moment featured an electronic lottery conducted in partnership with the Lebanese National Lottery, culminating in a Vespa scooter prize awarded to Ms. Jeanine Awad. This interactive element exemplified how Coral energized BSF by blending fun, technology and community engagement.

Leadership Perspective
“Participating in BSF reflects our values of health, social engagement and youth support,” said Mr. Oscar Yamin, CEO of Coral. “Our efforts align with the United Nations Global Compact Network’s Sustainable Development Goals – particularly the third SDG (Ensure healthy lives and promote well-being) – and underscore our role as a committed partner in Lebanon’s national fabric. Supporting sports and youth is central to our mission to build a more dynamic and sustainable future for our country.”

Through its sponsorship of BSF and the launch of its innovative “CORAL Lebanon” app, Coral continues to energize BSF, nurturing national talent and harnessing digital solutions to reward and engage customers. This dual initiative highlights the company’s dedication to both community and technological advancement.